When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages.

The wall on all brand pages attracts almost all respondents’ gazes. What you post matters. If you consistently create and publish great content — items that really matter to your fans and add value to their day or contain an appropriate call-to-action — you’re more likely to attract and retain those readers.

Walls also attract the viewer’s attention for the longest amount of time. Again, this reinforces the need for compelling content that builds on itself. Working in reverse chronological order (because that’s how posts appear), Wall posts should compel the user to scroll down the page, keeping their focus and attention on your Wall. You should cross-reference previous status updates as a way to get visitors to scroll down the page and consume more of your content.

Small pictures get attention, as 85 percent of those surveyed look at the smaller pictures just above the wall. As with all content on a branded page, pictures should be relatable to your audience and speak to a need or curiosity your visitors have.

Three quarters of viewers look at the larger picture of the brand’s product. Regardless of how long the user gazes at your profile image, having a great image makes a lot of sense. Look at Partizan Taekwondo page and galery , you’ll see how it isolates multiple images within the same profile picture. Now that’s smart. Follow their lead with your own profile image — include a photo and messaging or a call-to-action.

If you’re a merchant who doesn’t even bother with a Facebook page, you contact us for all detales.

The longer a passerby is looking, the more likely that shopper will make a purchase.